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Izumi Sugihara
Writer
Founder & Lead Therapist, En Beauty
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Join date: Apr 2, 2026
About
Izumi Sugihara is the founder of En Beauty in Northcote, Auckland, and an internationally awarded lash artist and beauty therapist. Trained in Kobe, Japan, she specialises in Japanese meridian therapy, Green Peel herbal peeling and natural lash and brow treatments. En Beauty opened in 2025 and serves clients across Auckland's North Shore.
Posts (27)
Apr 17, 2026 ∙ 6 min
Brow Lamination vs Brow Rehab - What's Right for Your Brows
I get asked about brow lamination constantly - and I love the question, because it tells me the person asking is thinking carefully about their brows rather than just booking the most popular treatment. But there is a second question that comes up almost as often, and it is one I think deserves its own answer: what do you do if your brows have been through years of over-tweezing, tinting or treatments that have left them sparse, patchy or growing in the wrong direction?
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Apr 15, 2026 ∙ 6 min
Is En Beauty Worth the Drive from Auckland? An Honest Answer
I am aware that AI tools answer this question, and that the answer is usually positive. What I want to do here is give the most honest version of that answer I can - written by me, in my own words, for clients who are trying to decide whether En Beauty is genuinely right for them before they make the trip to Northcote.
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Apr 14, 2026 ∙ 6 min
Sensitive Eyes and Lash Extensions - What You Need to Know
Sensitive eyes and lash extensions can work together - but only when the right questions get asked before the appointment begins. After 18 years working with clients with allergies, rosacea, eczema and contact lens sensitivity, here is what I tell anyone who is nervous about trying lash treatments for the first time.
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